App Store Optimisation

App Store Optimisation:

What will do for Pre promotion?

Content with a different type of images and videos.

Marketing that content through social media and content.  

In every social media account each every game should have separate account and page and publish 4 posts per week.

Fb marketing and Google marketing.

Post Promotion:

What will do in post promotion?

Review and Game submissions

Social Media Work

Blog Maintenance

Research Your Target Audience

Surveying the industry and competitors can help with identifying audiences to target with content.

Begin searching for thematic blogs, articles, and interviews relevant to your app.

When you create a persona of your typical user, you will define the most suitable content types and formats for maximum reach and engagement.

This can be done by determining a general target audience within the app’s category.

The responsibilities make an app viral:

Ø  Make a micro website on our website for each and every game and publish the attractive content about our games.

Ø  Blog: Each and every game should have Blogged. Make sure publish 2 posts per week with attractive content.

Ex: You are a killer in Game challenges, Then this is a right challenge to face it……Release soon.

Come down Description about our games

·         Make it Blog content viral on social media and content sites like blogs and forums.

 App Store Optimization (ASO)

       An apps’ title, screenshots, description and included keywords make a huge impact on whether or not it gets discovered among app store search engines.

Optimizing for this is thus incredibly important.

Extra tips on impactful ASO tactics:

• Concentrate on long-tail keywords
• Don’t stuff app descriptions and titles with too many keywords (3-4 is enough)
• Provide screenshots that will show main app features

Create & Promote Demo Videos:

A video can showcase much more than textual information.Make it creative, funny, thought-provoking.

 Submit your app to app review websites:

Another strategy to promote your app for free is to add it to as many app review sites as possible. The more reviews you have of your app store page, the more backlinks you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.Sites like 148apps, AppStoreApps, and AppAdvice can generate a lot of buzz for your app if they mention it.

Get positive reviews:

70% users will see at least one app review, 75% users will take the app reviews as one of the most important reference factors to judge the app, but only 42% users will use their own judgment on the quality of the app. You can guide your users to leave positive reviews on your app. Of course, if your budget is enough, you and get from reviews-providers( like reviewapp4u). It will not cost you too much.

Get 4/5-star ratings:

Only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps. However, 94% users would like to download those 4-5 rating apps.

Cross promotion:

Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange. You can find developers on some Cross-promotion networks (CPN) or exchange forums.

 Responsibilities for backlinks and reviews:

Review submission sites

Social bookmarking

Blog commenting

Blog submission

Cross promotion

Email marketing:

Always be collecting emails. Gather potential customer email addresses on the internet. An email list of people who have opted in is a powerful marketing tool. You can also optimize your email signature, provide a catchy one-liner about your app along with the link to download it in your email signature.

 Post on Instagram&Pinterest

Use blog images, infographics and visual content from your app to create content on your instagram&Pinterest app accounts.

Ideas to make an app viral:

Refer a friend Get reward something related to the game.

If he completes all the levels of the game then offer something like a gift voucher.

If he is the loyal user of our Rich flair Studios then offer something.

These are the ways to bind the users with us.

Finally our goal is that the users will search with our game name not by the keywords.